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We are a small, family owned business founded on the lost art of “true handmade” custom jewelry.


I cannot say enough amazing things about my husband Avo.  He is first and foremost an artist.  When you come to us, you are in contact with me.  I help you with your online order, or I am the one that helps design your custom order.  Once everything is set, Avo works with our talented Computer Sketch Artist.  Once cast, your jewelry is made completely by hand by us.  Other family members assist along the way, making us a Truly Handmade, Family Run Small Business.

I began making jewelry to be able to afford my next college meal.  Avo began setting diamonds when he was only 12 years old in Lebanon!  By the time he was 19, he had many employees working for him – all of them making stunning pieces of jewelry by hand.  The civil war forced Avo to move to the United States where he continued his passion from his manufacturing studio in Historic Downtown Los Angeles.  This is where Avo and I met.  When I needed a diamond setter, I was introduced to him by a fellow jeweler as “The best diamond setter in Los Angeles!”  I knew I was in good hands.

After I lost my late husband to cancer, I revived my jewelry business in order to support my three small children.  I once again contacted Avo who, at the time, was looking to expand his business into the internet.  We began a collaboration that would eventually lead to the birth of Laurie Sarah Designs.  Out of the darkest time of my life, a new rose sprung up.  Avo and I became close and were married.  Now we create each piece together, using our combined 60+ years of experience.  We truly pour our heart into each piece we create.  We like to think that a little bit of our love for each other passes on to each wearer.

Thank you for letting us make your beautiful piece of jewelry!


Laurie Sarah & Avo


We promise to be your jeweler for life! From the initial consultation with one of our jewelry design specialists, through the creation of your dream piece and beyond, we are here for you. Our Lifetime Care Plan will give you the peace of mind knowing that your Laurie Sarah jewelry will always be taken care of by the same loving hands that created it. Since all fine jewelry requires regular inspection and maintenance to retain its beauty, should your Laurie Sarah piece ever require some Tender Loving Care, let us help you. Avo and I promise that we will always offer you fast, quality care for any maintenance that will arise with your piece for as long as you own it.

Handcrafted-To-Order Jewelry


Each breathtaking piece of jewelry we create is brought to life in our design studio by our very own artisan jeweler – my wonderful husband Avo.

Since all of our jewelry is handcrafted to order, no two pieces are exactly alike and contain individual characteristics of a handmade work of art. This ensures that each Laurie Sarah piece is as unique as you are!


Custom jewelry design is our specialty! From engagement rings and wedding bands to fine jewelry accessories, we are here to bring your jewelry dreams to life.

See how we create Custom Designs!


See the thousands of unscripted, unedited reviews from our happy clients at our Sister Site on Etsy!



lola 6mm princess diamond dainty half-eternity 14k rose gold ls5720

“We designed earrings to go with my sapphire heart pendant that I had made by Laurie Sarah . I receive many compliments on my special pieces. The group is a pleasure to work with and the jewelry is stunning and one of a kind. Thank you again.”


lola 6mm princess diamond dainty half-eternity 14k rose gold ls5720

“Making a purchase such as this online can be overwhelming. However, I have the most beautiful engagement ring. I was able to customize it to my liking and it is exactly what I envisioned. I’m so glad I chose to purchase (and customize!) through LaurieSarah Designs. I plan to purchase my wedding band with them as well. Thank you thank you thank you!”


lola 6mm heart diamond dainty half eternity 18k yellow gold ls5721

“I want to thank you for your awesome creation. My rings are perfect, thank you so much. Just like we discussed. And just in time for my 15 year anniversary.”

J. D.

lola 6mm heart diamond dainty half eternity 18k yellow gold ls5721

“I have nothing but praise for the team’s creativity, professionalism, and excellent communication…Despite my unique preferences and jewelry specifications, Avo and Laurie were able to create the perfect jewelry for my now fiancé. Avo was patient and talented and Laurie was very accommodating and informative….Their mission to have “a customer for life” is definitely now the case on my part. Thank you so very much for everything!”

R. L.

lola 6mm princess diamond dainty half-eternity 14k rose gold ls5720

“This ring simply turned out amazing. We designed it together with the Laurie Sarah Team (Alexandra), and the experience could not have been better. They even set the stone for her when we picked up the ring. Giving us options out of 4 stones they found to match what she was looking for. Tremendous experience, great staff, and a very well ran business. We will be continued customers.”


lola 6mm princess diamond dainty half-eternity 14k rose gold ls5720

“First of all, let me start by saying that this is the absolute BEST custom jeweler designer I have EVER come into contact with…Ella is amazing, she communicated with me regarding my custom ring guard AND my fiancée’s wedding band requests very quickly, answered ALL my questions and worked with us in every way to ensure that our jewelry turned out exactly the way we wanted…Avo’s work is AMAZING! We have never been so incredibly pleased with anyone else!”